Benefits of Microbrewery

In microbrewery, one-liter beer making cost approx 80-85rs(including all in the house). And selling cost approx 300-350rs(minimum). It is a mind-blowing profit.

According to BMI analysis of Business Monitor International, the brew market in India is about for robust growth in 2019 when years of upticks in brew sales. Currently, the rapid change in cultural attitudes and a young, progressively affluent population they demand a premium and craft beers & is speedily emerging.

However, we noted in early 2017 that the Indian beer market was gaining high momentum, and we continue to project significant long-term growth opportunities in the market (see 'Indian Beer Market Gaining Momentum', January 5, 2017, and continuing). We believe India will increasingly become a strategic area of focus for companies.

We forecast beer sales in volume terms to grow between 2018 and 2022, reaching 6.5bn liters in total by the end of this period, up from an estimated 4.7bn liters in 2017.

Indian Middle Class – We estimate the share of households falling into the middle-income segment account for 25% of households in 2022, up from 11% in 2018. Rising disposable incomes will lend support to greater discretionary spending and spending on alcoholic drinks, in particular for beer as Indian consumers pursue more aspirational lifestyles.

Changing Attitudes Among Young Urban Consumers – Attitudes towards alcohol are evolving, particularly among young urban-dwellers who are gaining an appetite for beer, as a drinking culture becomes more popular in major cities like Mumbai, Delhi, and Bangalore. 33% of the total population in India is made up of millennials (aged 20-39 years old) according to our 2018 projections, which will help boost beer consumption, as drinking increasingly becomes part of social interactions. We expect major brewers to continue to focus on expansion among urban millennials as a result.

The current annual brewage consumption in India is approx. 2 liters/per capita – in China, it is currently 35 liters/per capita, increasing from 2 liters/per capita only 25 years ago – which among some global players has given rise to terribly positive expectations for the potential developments within the Indian brewage market.

A musically profitable business.

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